We’d like to introduce you to Paw’d Naturals

Paw'd Naturals came out of that. When you're handing out treats by the fistful every day, you start turning the packets over — and so much of what's on the shelves is sugar, additives and a list of things we couldn't pronounce and wouldn't choose. The dogs in our care deserved better than that. So did their owners, who adored them and were doing their best to get it right.

So we started putting together the things we actually wanted to use ourselves.

Dogs are just the best, aren't they?

We're Amy and Fionna. Between us we've spent years walking and boarding other people's dogs around Leigh-on-Sea, which means our days are spent knee-deep in mud with our pockets full of treats and our hands full of furry love bombs. We wouldn't swap it for anything.

What you'll find here

Proper natural treats — air-dried chicken jerky, whole Baltic sprats, pure duck, beef sausage. Our own Training Mixes, blended and packed by us, for the dogs who need something really worth working for. Long-lasting natural chews for the ones who like a project. Enrichment toys for the rainy days when a walk alone won't cut it. Leads, collars and walking kit that survive actual use. And a few lovely things for the humans, because you deserve a treat too.

How we choose it

This is where being dog walkers earns its keep. We're not guessing what dogs like — we find out five mornings a week.

Everything in this shop has been handed to a real dog before it goes anywhere near the website. Usually several. They are a brutally honest panel with no interest whatsoever in our packaging, and they'll tell you straight.

If it doesn't get eaten, played with, or asked for again, it doesn't make the shelf. That's the whole rule.

Have a look round. And if your dog finds a new favourite, we'd love to hear about it.